Jorge López Conde - Paseo de la Castellana, 215. Bajo Izquierda. 28046 Madrid, Spain. -





Architectural Association London. Summer School.
LOTOCOHO Conference + Workshop.

It has been a great pleasure working with the students in the Architectural Association School of Architecture ,AA Summer School. Unit 5 with TallerDE2. Great work!


From Zen to the Postal island.

And vice versa

In a Zen garden, stones are stones. There are rocks which repesent mountains, but they are also concentrated telluric energy floating in the universe…

In some cases they have come to distinguish rocks with 138 different names, in just 2 sexes ... (joke)

They have even been organized by symbolism: air, fire, water, wood, metal depending on its placement in the "sea" of the garden ...

As if they were types of islands ...

The ancient Japanese word meaning "garden" (sima) also meant "island" ... and the term for "landscape" is "Sensui" or "sansui": mountains and waters.

Being one way to refer the entire process in nature.

We are working on the themes of metaphor, paradox, abstraction, style ...

But also a stopped time, a snapshot of something infinite. Permanence or transcendence?? Irony?

Landscape and its current construction are never dissociated from the metaphor, symbolism, interpretation, time (and its path), photo or transcendence.

Perhaps your projects are "stones" in the Zen garden ... the Thames.

Types of islands, with many meanings, where we find the relationship between the "meaning" of the rock in the garden with the endless sea of stones.

To re-present, you must generate a Postcard.

and the Postcard can be an island in a story. A rock in the road.


On the idea of ​​Postcard and island

"The mystery of the world is what’s visible, not the invisible" Oscar Wilde

According to what is the first theory of art, of the Greek philosophers, art was mimesis, a representation, an imitation of reality, an instrument of ritual ...

Hence, the art must always defend itself (justify)

Should it be justified?

"A project of inverse interpretation to construct a postcard"

Perhaps instead of interpreting an image, we must build the image as a diagram of the processes / actors present. A still photograph of the particular moment to remember.

(this is what we will explain later, HOW TO BUILD A POSTCARD through its "justification")

There will be the opposite theory: avoiding the interpretation:

Different solutions:

The Parody.



Not being.

We will be carrying out an Assemblage of ready made with the mode Duchamp and Man Ray, an exquisite corpse of the Surrealists. It will be a tribute to the collage and decollage generating a new "reality".

We will seek a parody of science and the institution of museums, exploring your projects from within creating a NEW NATURE (a new landscape), very romantic.

"Today there is no more nature than artificial nature, built CULTURALLY, a nature that stratifies in different layers revived dinosaurs, medieval bestiaries, the origin of species, gothic literature, myths popular zoomorphic, the fantastical comix, the tabloids, alien resurrection and transgenic sheep Dolly "


Construction of the postcard:

After analyzing the components of visual language. We propose to experiment with them and relate them to the project itself.

Relating, mimicking, each part of the project with language and visual elements.

Thinking about the receiver of the postcard and the inhabitant of the space.

Visual Language:

Texture, Form, Structure, Module, the Movement.

"For Aristotle, art has certain value as a form of therapy."


We look at it searching for something concrete, a pieces of news, a funny note, a detail, a message…

An announcement ...

But it can also show a commitment, a message, a secret, a declaration of love ...

It has the duplicity of being "public" yet "secret". In a communication to be "official" yet carry the "humor" ...

It has two faces, a picture and an idea, a text and a "framed" piece...

Visual form and message.

It has an act of searching the B-side, to find "the other side" of "turn things over" ...

It is a "tool" ... a "system" of representation ...

It contains temporary knowledge and has a "frame", a surface on which to present yourself, before giving possible solutions, explain how to "transmit" information in the "postcard".

Decomposition of Message, Re-interpretation. Elements:

We split the "postcard" (Message) in 2 parts:


practical information that carries the message. Memory.


aesthetic information, visual support. Visual support is the set of elements that make the message parts visible, all that is considered and analyzed, in order to use them with greater coherence for the information.

Do not confuse the visual elements of a medium materials, with wood, plaster, paint or plastic film.

The visual elements are the basic substance of what we see, like: point, line, contour, direction, tone, color, texture, dimension, scale and movement.

Collecting elements, and collating them, adding them, cutting them, joining them to form a general, complete idea.


Visual elements:


Texture and structure can be attached depending on the degree of increase of the frame.

Form and Module can be confused too.

Movement and time can be within the same vector.


What holds the sign.

Organic or geometric.

(Rarefaction and densification, mimicry)


(to give it a name)

Minimal elements that create a texture, ... generate a space structure.

Circle, Square, Triangle, Voronoi (Complex).

Polygons in circles.

Internal divisions of forms.

One inside the other.


Cuasiperceptive margins.

Double images.

Ambiguous Figures. (Albers)

Impossible Figures. (Escher-Yturralde)

Progression Form. (Morandini)

Textured Variations.

Simultaneous Growth, directional, suspended.

Center generator.




Overlapping 3d.

Complex shapes 3d.


3d symmetries.



Topological forms.


Pneumatic surfaces.


Broken glass.


Natural sections.

Sections alive.


Organic elements generated (inks blown)



Modular space giving formal unity.

Altering the dimensions of the angles of the surfaces.

Accumulating shapes with use.

Repetition, serialization, deformation, suspension, swivel, accumulation, flexy, grouper, tensegrity ...


Module is a repetitive part, independent and interchangeable


Movement is a change of position in space of some kind of matter according to a physical observer.

Speed ​​types.

Types of observers.


Time is a physical quantity with which we measure the length or separation of events, subject to change, of the systems under observation; that is, the period between the state of the system when it had a state X and the moment where X registers a perceptible change for an observer (or measuring device).


The recipient of the postcard.

The return address may be questioned. The SIGNATURE of the postcard.

But above all, we must think of the recipient:

It is human? Is he alive?

Condition of the receiver:

1) Physical: Blind. Colorblind ...

2) Age.

3) Cultural. Language.

/ / / / / / / /

Typography: the sign.

The element that conveys the idea or concept. The number. The symbol. The icon.


"Power Corrupts. PowerPoint Corrupts Absolutely"

Tufte: ink-information ratio, measuring the amount of ink that should be used to effectively represent a given set of data.

Thinking in a line or thinking on a surface. (texture-maps vs diagram)

Fluency Vs Omnipresence




Stereo Photo






The mirror.


The night.










Themes Today


Next, we are going to discuss issues that interest us when Alvaro and Arantza asked us to participate.

Right to silence on the Islands:

About maps and the information that you have to “tell”

"The punishment for pilots who give or sell charts to foreigners was death"

(Silence in Maps) (Islands of Silence in the city)

The Guano Islands Act was a federal legislation passed by the Congress of the United States on August 18, 1856, authorizing citizens of the United States to take possession of the islands with guano deposits.

Whenever any citizen of the United States discovers a deposit of guano on any island, rock, or key, not Within the lawful jurisdiction of any other Government, and not occupied by the Citizens of any other Government, and Takes peaceable possession thereof, and Occupies, Such island, rock, or key may, at the discretion of the President, be Considered as appertaining to the United States. (first section of the Guano Islands Act)

More than 100 islands were claimed. Some of which are still under U.S. dominance, are the Baker Baker, Jarvis, Howland, Kingman Reef islands, Johnston, Palmyra and Midway atolls. Other islands are not part of the territory of the United States.


Palmyra is a dependent territory of the United States, which means it is subject to all the provisions contained in the U.S. Constitution and is permanently under its sovereignty. It is also an unorganized territory, and that there is no act of Congress to specify how it should be governed. The only relevant law simply gives the President the decision to administer the island as he wants.

It is therefore currently the only U.S. territory not organized and incorporated.



Postcard Solitude:


Narrated by Hesiod describing Ariadne's abandonment by Theseus in Naxos. The Athenian hero had escaped the labyrinth of the Minotaur, taking with him the sister, Ariadne, who had fallen in love with Theseus. Then the leaves on the island while sleeping (by the gods’s orders or treason, depending on the version), so the disconsolate awakening of the Cretan princess is often a recurring theme in its iconography


Philoctetes had been the lover of Heracles (Hercules) and jealousy of the great goddess could not stand the humiliation.


The Olympians punished Calypso, for being the daughter of Atlas by sending her to Ogygia. It is said that every millennium the gods sent a hero for her to fall in love with, but then, fate, would force Calypso to let him go.



The postcard is a means of representation of power, created by the government.

The success of the postcard is related to the shipping price. In 1901 it was half of what it cost to send a letter.

By not using an envelope, it is easier to control the content.

It was motivated by a Professor of Economics at the Military Academy of Wierner-Neustadt

Free Official Communications.

During these 100 years postcards have been built in different materials:

wood, silk, cork, leather, aluminum, feather, hair, ...

(mail history begins before paper,letters have been found written on pieces of animals ... and Marathon was one of the first post)>

(concept of time: it would be nice to do a post on ice, edible elements ...)

The original size of 9x14.

Currently is: Dimensions: Length + width + height = 90 cm. But without having the longest side exceed 60 cm.

Standardized dimensions are between 14 x 9 cm and 23.5 x 12 cm.

Maximum thickness: 5mm.

Since 1905/6 is divided into two parts from behind.


everyday life, costumes, nude, fauna, flora, weapons, mechanics, greetings, sports, aviation, automotive, royalty, bullfighting

Realization by artists .. limited series ...


Thanks to:
Alvaro+Arantza for the opportunity



65 S&VdA

Junio 2009

Madrid Shangai

Verano 2009


Revista 2013

San Andrés de Muga

2011 - 2012


  Agosto 2010